With the S&P 500 hitting fresh all-time highs this week, it’s natural for investors sitting on cash to hesitate.
“Isn’t buying now just asking to get burned?”
“Surely the market is due for a pullback…”
This line of thinking feels logical—but it’s not supported by the data.
One of the most persistent myths in investing is that buying at all-time highs leads to poor outcomes. But in reality, the evidence tells a different story.
When you examine market data across short- and long-term periods, investing at all-time highs delivers similar—if not slightly better—returns compared to investing on any random day. Why? Because markets tend to trend higher over time.
The key isn’t trying to time the perfect entry. It’s participation.
You can’t grow your wealth from the sidelines.
If you’re a long-term investor with capital to deploy, don’t let fear of new highs keep you from taking action. The most important ingredient to long-term success is simply being in the game.
